Growth Strategies Case Study

Finmeccanica: The Italian Helicopter Manufacturers’ Growth Strategies

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Abstract:
Finmeccanica, the Italian integrated solutions provider to aerospace and defence sectors, has come a long way since the inception of its helicopter division in 1994. Strategic collaborations, joint ventures and acquisitions in Europe and North America, the biggest helicopter markets in the world, have made the group a leader in the global helicopter market.

Pedagogical Objectives:

• To discuss the strategies adopted by Finmeccanica to become the world's second largest helicopter manufacturer within a short span of 10 years.

Keywords : Finmeccanica; AgustaWestland; Military aircraft manufacturers in Europe; Global helicopter manufacturers; Helicopter markets in the world; Growth Strategies Case Study; Agusta's centres of excellence; Helicopter brands; AgustaWestlandBell; Strategic alliances of Finmeccanica; Finmeccanica expanding its market in the Far East; Products of AgustaWestland; Customers of AgustaWestland; Competitors of Finmeccanica; Lockheed-Martin

Contents : 
The Take Off
Reaching New Heights
Flight to the Future
Centres of Excellence
Finmeccanica’s Competitors
AgustaWestland’s Product Range
Finmeccanica Group Companies